Vitality is the largest wellness programme in South Africa, as well as globally. It helps members know their health, improve their health and enjoy rewards. Here are the highlights of the 2024 update: 1. The next evolution of HealthyFood Since its introduction to the Vitality programme in 2009, the Vitality HealthyFood benefit has succeeded in making healthy choices more affordable, driving behaviour change and ultimately resulting in better health outcomes for members. Vitality HealthyFood is a benefit loved and used by members. The most popular food items purchased are: Bananas (3.6 million bags) Potatos (3.1 million bags) Cucumber (2.8 million) Grocery delivery has become increasingly popular with South African households since the COVID-19 pandemic, becoming a part of the weekly routine for many and influencing the choice of preferred grocery retailer. In 2024, it's enhancing the benefit by introducing Checkers as a new Vitality HealthyFood partner. Checkers' home delivery service, Sixty60, has already become a household brand. It will go live on Vitality in the second half of 2024. Plus, it's revamping the benefit by offering members the choice of an in-store and online grocery partner. For example, a member can choose Woolworths as the Primary in-store partner and Checkers as the Primary online grocery partner. 2. Exercise anywhere with Vitality Fitness For over 25 years, Vitality’s fitness benefits have driven hundreds of thousands of Vitality members to get healthier and rewarded. From 2024, we’re addressing individual exercise needs with Vitality Fitness – a first-of-its-kind integrated exercise ecosystem. Through Vitality Fitness, members can now access a variety of exercise opportunities at the gym and beyond. This includes combat sports, CrossFit, dance, HIIT, pilates, padel, yoga. 3. Encouraging engagement with the Vitality Health Check The Vitality Health Check gives Vitality members a valuable snapshot of their health status. By completing a Vitality Health Check, members can detect lifestyle-related diseases early and manage their health risks with tailored interventions. In 2024, the Vitality Health Check becomes more valuable than ever before, with discount structures and Vitality points being adjusted accordingly. All rewards including flights, HealthyFood, HealthyCare, Sports gear and equipment require an annual VItality Health Check to increase the discount to 25%. 4. Introducing a new measure of cardio fitness to the Vitality programme
Cardio fitness is a measure of how well the respiratory and circulatory system supply oxygen during sustained periods of physical activity. The most reliable and valid measure of cardio fitness is VO2 max. From next year, members will earn up to 10,000 Vitality points based on their VO2 max estimates measured on their Apple, Garmin or Samsung fitness device. 5. Improving the experience for new Vitality member From December 2023, new Discovery Health Medical Scheme members who have signed up for Vitality will have immediate access to Vitality benefits and rewards and no longer have to wait until the start date of their health policy. New Discovery Health Medical Scheme members joining Vitality get to enjoy Vitality for free from the month they join, as well as the following 2 months. 2024 Vitality premium: Single R359 M+1 R439 M+2+ R509
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AuthorKevin Yeh Archives
January 2025
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